Advising high-growth companies on sales and marketing transformation, monetisation, and AI-powered operations.
Start a conversationAI-native sales and marketing alignment, funnel architecture, monetisation, KPI redesign, revenue engines, founder coaching.
Sales effectiveness through sales motion improvements, sales upskilling, narrative building and commercial execution, with bespoke AI workflows.
Performance marketing, retention, content strategy, brand narrative, creative ecosystems.
Design how platforms create, capture and scale value. From subscriptions and advertising to feature commercialisation and platform economics, we help organisations build monetisation strategies that drive adoption, increase revenue, and unlock growth.
MarTech, adtech and sales tech that solve real problems. CRM, CDP, automation, data governance (DPDP-ready), predictive modelling, operational efficiency, AI workflows.
Leadership of revenue functions: sales and marketing, OKRs, hiring, operating rhythms, board reporting.
An ambitious first for subscriptions in India
B2B revenue acceleration
AI citations
Consumer revenue and brand
Map and integrate marketing, sales, product, data, and operations.
The next generation of growth depends on connection. Organisations built around isolated functions will struggle to keep pace as intelligence, decision-making and execution become intertwined. Integrated systems move faster, adapt more quickly, and scale more effectively.
Optimise the core. Enable the next.
Efficiency and growth are not competing priorities. The strongest operating models do both: they unlock efficiency in the core business and drive the big bets for the next wave of growth.
Build the engine, not the assembly line.
AI is not a feature to layer onto existing workflows. It changes how organisations create, distribute, and capture value. Success depends on leadership’s ability to keep the entire GTM engine aligned around shared goals, priorities, and outcomes.
A systems-lens GTM leader who sees what others miss.
As AI reshapes how organisations create and capture value, competitive advantage increasingly emerges at the intersection of domains. Charisma Murari brings marketing fluency, sales leadership, technical depth, and operational expertise from Google, Hotstar, Cox & Kings, and more, connecting disciplines that are often managed in isolation to build durable growth engines.